Human Centered Design & Strategy

Welcome to Firsthand Experience. Experts in human centered design.

We are recognised internationally for our people-shaped approach to product, service and experience design.


For twenty years, our human centered design work has encompassed a range of sectors that includes transportation, healthcare, government, technology and telecommunications, for firms in Japan, Korea, South Africa, Europe and the United States. 

Most recently, we have provided strategic human centered design services and customer research to Barclays, Lloyds, Microsoft, the NHS and Samsung.

We figure out what it is that you need to design and why -  before you start that expensive process of actually building it.